Bluebird Snow is a digital snowmaker. The technology is complicated, but to put it simply: they print snow. A "bluebird day" is the day after snow has fallen, the sun is out and the sky is clear. Bluebird has developed technology that aims to provide skiers and snowboarders bluebird days more often. Bluebird's business meets at the intersection of technology, nature, business and sport, I was tapped to design a logo that would fit in with all four.