Kombucha is not your typical cup of tea. Kombucha drinkers are not your average tea drinkers, and that is just the way they like it. The Buddha's Brew campaign aims to take weird to another level. 
Being weird is fun and is best done with others. Buddha's Brew created an app that uses augmented reality to interact with some of these Buddha's Brew "characters". The users can download the app and find characters at marked locations near popular Austin sites and attractions.
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