CareHive

When digital health company, Remedy, decided to pivot their business model, they decided to change their name to CareHive and rebrand was in order. Although their new model relied heavily on technology, the new visual identity needed to feel like less like tech and more the personal service they provide. Leaning into the brand's aspirations to feel caring, accessible and passionate we developed a logo and visual system to highlight these attributes.

Agency: Door No. 3

Services: Logo Design & Visual Identity development

Brief

Provide CareHive with a new logo and visual identity that will carry them forward onto the next chapter.

Solution

Design a word mark and brand campaign that highlights the new name.

One of the primary touch points for the new logomark is an app icon. From the kickoff, the logo was designed with this use in mind.

Prior to the, Remedy used a fleet of recognizable Mini Coopers for at-home medical visits. Outfitted with with the new color palette and a more sophisticated look, the doctors and nurses are still riding in style.

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