For over 100 years Merkur Razors and Blades have provided men with world-class quality safety razors and shaving products. It's been a while since Merkur has been known as a leader in the category. Refocused, with a new message to deliver, Merkur aims to change conversation surrounding masculinity (and razors).
Merkur's package exterior is minimal in design and let's the product do the talking from the inside of the box.
Beyond print and packaging Merkur wanted encourage discussion about the stereotypes surrounding masculinity. In partnership with Cards Against Humanity, Merkur created a custom version of the game and placed it in breweries and coffee shops for guests to enjoy. In the venue's restroom, Merkur placed branded mirror decals to further drive home their message.